Hoping they’ll lose Pinterest

The people who introduced me to blogging were not scientists or academics. They were online friends I’d met through playing games. A few of them set up their first blogs in 2001, and I thought it looked fun, so I started one as well. It was on an archaic blogging platform that doesn’t exist anymore. B2? Greymatter? Whichever came first. It was more a diary than anything else, and the only people reading it were my friends.

When I first started thinking about expanding my blog to cover science, there weren’t many other science blogs. I’d been clicking around to see what was out there, and I remember seeing the blog that was later revealed to have been the science blog of the woman who moonlighted as a prostitute and who blogged about that elsewhere under the Belle du Jour pseudonym. There were really only about five science blogs back then. It was ages ago. The web was young.

Now I manage a professional science blog, where researchers sign up for a WordPress account and blog about their work. Scientists have taken up blogging as an almost natural thing, and I don’t mind that at all. Of course they would. It’s a medium. You can use it for anything you want. Pictures of cats. Science. It makes sense.

The people who introduced me to Twitter were not scientists. They were my techie friends in Toronto, who I knew via blogger meetups. “What is Twitter?” I asked in a pub one night, and my friend said “It’s like Facebook, if it only had status updates.”

Now I manage two Twitter accounts for work. They’re followed by Twitter accounts from other scientific publishers. I don’t mind that at all. It’s a good way of keeping in touch. Twitter has become its own medium. You can tweet about anything you want. Sandwiches. Science. It makes sense.
I joined Facebook so I could see a friend’s photos that she uploaded there. She’s not a scientist.
Now I manage a Facebook page for work. I link to the posts and job ads that scientists have posted on our blog. Scientific societies ‘like’ my status updates – or at least the people managing their page do. I don’t mind that at all. Almost everyone has a Facebook page now, and subscribing to professional updates is a convenient way for them to see all the news they need to know in one place. Family news. Science news. It makes sense.

But sometimes, certain internet-minded scientists, who so fervently jumped on blogging half a decade after it first started, go a teensy bit overboard in their praising of an online tool.
I heard about FriendFeed via science bloggers. None of my other friends ever used it.
I heard about Google Wave at a science blogging conference. None of my other friends ever used it or even heard of it.

I heard about Google Plus via science bloggers. A few of my other friends created a profile, but immediately abandoned it – like everyone else.

The people who introduced me to Pinterest were not scientists, admittedly, but this time it only took weeks, not years, for the first science/web-people to jump on the bandwagon. They were really excited about it. Probably the most excited I have ever seen a group of mostly men be about a website of mostly pictures of dresses. And the dreaded questions were asked: “How can we use this for science?”

You can’t, okay! Just leave it!

Not EVERYTHING on the internet has to be twisted and molded into some sort of vehicle for science communication. If it’s a good fit for such communication, like blogging or Twitter, it will happen. But if you try to force your professional research interests onto something that is so purposely modeled after scrapbooks and inspirational pinboards and NOT after anything remotely resembling the way you normally distribute or find scientific information, you are only going to be annoyed and disappointed. Disappointed with the way it functions. Disappointed with the restrictions it imposes.

Why do I care? I didn’t care that FriendFeed or Google Wave or Google+ never worked out, but as soon as I now see the same group of people that thought those tools were the next big thing get completely disproportionately excited about an online product, I fear that it will succumb to the same fate. And I do rather like scrapbooks and inspirational pinboards.

Academics may have invented the web, but not everything that’s on the web has to do with academics. Nobody is going to judge you if you just want to use a product for fun, so please stop trying to turn everything you like into work.

My only consolation is Instagram – a safe haven of food and pets. Until the first person sepia-filters their lab notes and considers it as a medium for research dissemination, that is.